Our Logo
Guidelines for using the ERS logo consistently across all applications
Logo Design Inspiration
energy
forward
Our brand is the embodiment of our purpose & our hopes for our clients.
The elements that define our brand – and captured in this Brand Booklet – provide the necessary guidance & flexibility to re-create the materials needed to build visibility & engagement for the ERS brand.
As we grow, our commitment to stay true to its essence in message & presentation will be tested. So implement it wisely, creatively & consistently.
Our Logo
Our logo tells our brand story of leading and guiding customers on their journey to embrace renewable energy.
01 – Logo Symbol
The generic asterisk symbol in the original logo has evolved to become a more meaningful Guiding Star. It embodies the attributes that make ERS a trusted energy transition partner:
- Our deep engineering expertise
- Our solid track record and approach
- Our focus on delivering solutions that enable our customers to achieve their energy goals
02 – Logotype
The logo’s font has been refined to introduce more rounded corners for a friendlier look, while its thickness has been adjusted to present a fuller, more solid image.
The spacing between letters has been made consistent and symmetrical, reflecting the precision that defines our engineering DNA.
03 – Logo Colour
The original colour palette of black and vibrant orange has been retained for continuity.
Vibrant orange is our signature colour and distinguishes us from other providers in our industry.
Logo Decoded
Our logo. Flexible formats. When flexibility is needed because of the shape or orientation of the spaces you need to work with.
Full Logo
The complete logo can be used in horizontal or vertical orientations depending on the space available.
Horizontal
Vertical
Logo with Tagline
When including the tagline “energy forward”, use these pre-arranged formats.
Tagline Below
Tagline Side
Logo Symbol Only
The logo can also function individually with just the logo symbol as a branding element. While the logo symbol can function on its own, the logotype must always be accompanied by the logo symbol.
Symbol Only
Logotype (Always with Symbol)
Note: The logotype “ers” should never appear without the symbol. The symbol can be used independently.
Logo Formats & Colours
A full-colour version for official usage. Single colour & black or white versions provide flexibility when designing for the brand or when working with background colour limitations.
Full Colour
On white background – the primary version for official usage.
Full Colour on White
Single Colour Versions
For flexibility when working with different backgrounds or print limitations.
Black – For B&W print or light backgrounds
White – On dark backgrounds
Working with Our Logo
Ensure sufficient clearance space around the logo to maintain its visual impact and legibility.
Clearance between symbol & logotype
The clearance space is determined by creating a clearance space marker using the logo symbol width.
Clearance around the logo
The clearance space marker around the logo is determined by either the logo symbol or the letter ‘e’ from the logotype.
Clearance Guidelines
- Use the width of the logo symbol or the letter ‘e’ as the minimum clearance distance
- Apply clearance space consistently on all sides of the logo
- Maintain clearance between the logo symbol and logotype when elements are separated
- Increase clearance in cluttered layouts for better visibility
- Never allow other elements to intrude into the clearance zone
- When in doubt, add more space
Logo Misuse
To maintain brand consistency, avoid these common mistakes when using the ERS logo.
Colours
Form
Effect
Legibility
Quick Reference
Summary of logo usage guidelines for quick reference.
Do
- Use approved logo files only
- Maintain minimum clearance space
- Use full colour version on white backgrounds
- Use white version on dark backgrounds
- Use black version for B&W print
- Keep the logo proportions intact
- Ensure the logo is clearly visible
Don’t
- Change the logo colours
- Stretch or distort the logo
- Add effects like shadows or outlines
- Reduce the logo’s opacity
- Place on busy or similar-coloured backgrounds
- Remove or modify any part of the logo
- Use the logotype without the symbol